Shanghai, China, September 30, 2025 — Pixelworks, a leading provider of image and display processing solutions, today officially unveiled its AI SpacialEngine® Spatial Media Technology Platform. Targeting the spatial computing industry, this platform leverages Pixelworks' deep expertise in visual processing and spatial media to pioneer possibilities from 2D media to 3D model reconstruction and real-time AI rendering. It will deliver cross-platform spatial computing solutions spanning devices to the cloud, enabling end-to-end upgrades from content creation to consumption. This marks a new phase in the company's AI strategy, providing critical support for immersive experiences to reach the mainstream market.
As a next-generation AI computing paradigm, spatial computing enables deep integration between virtual information and real environments—a foundational technology for emerging applications like the metaverse, AR/XR, and digital twins—unlike traditional 2D image processing. Historically, spatial computing relied heavily on high-performance GPU computing power, resulting in high latency, significant power consumption, and challenges for implementation in everyday consumer scenarios.
Pixelworks has now introduced its proprietary AI SpacialEngine® spatial media technology platform, innovatively integrating its self-developed AI spatial computing model with visual processors. This breakthrough holds promise for enabling spatial computing across multiple devices and scenarios. It not only delivers unprecedented immersive experiences to users but also opens new doors for the spatial computing ecosystem. What once required high-performance workstations and complex modeling workflows for 3D production can now be effortlessly accomplished on AI-enabled devices like smartphones, AI glasses, and robots. This dramatically lowers the barriers and costs of creation, empowering every user to easily create and share spatial media content.
On the content consumption side, users can explore and experience 3D content more naturally within social, entertainment, and e-commerce applications. For instance, they can “step into” film scenes or game worlds as participants; watch virtual performances while interacting with actors in real time; immerse themselves in sports events to freeze and touch pivotal moments; or browse product details in 360 degrees and simulate usage scenarios. With this platform's support, users transition from passive “spectators” to active “protagonists” capable of participation and interaction. Consumers can enter immersive interactive scenes via XR devices while also experiencing lifelike exploration and interaction on lightweight mobile terminals like smartphones and tablets, fully embracing the allure of three-dimensional space.
In the near future, through dual-end upgrades in both creation and consumption, the AI-powered SpacialEngine® spatial media technology platform will drive the formation of a spatial content ecosystem, unlocking new commercial value across industries. Specifically: creators gain higher productivity with effortless, enjoyable content creation; consumers receive richer sensory experiences with maximum immersion; and ecosystem partners can pioneer new business models, thereby boosting user retention and conversion efficiency.
As generative AI and spatial computing converge, industries are advancing toward a new generation of interaction centered on spatiality. The SpacialEngine® spatial media technology platform represents Pixelworks' latest exploration and innovation in visual processing for the AI era. Moving forward, the company will develop integrated hardware-software platform solutions to drive multi-scenario implementation, further unlocking the immense potential of visual processing technology in future human-computer interaction scenarios and injecting fresh vitality into the industry.